Portfolio Case Study

Premium Serum Brand Identity

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Project Details

Full brand identity and packaging system for Sleek+, entering the premium facial serum market. The brand needed to position confidently against established competitors while communicating a rigorous, science-backed approach to skincare.

A deep amber and warm gold palette — unusual in a category dominated by clinical whites — gives the brand an immediate visual signature. The system scales cleanly across serum, eye cream, and moisturiser formats.

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