Packaging for a range of plant-based food products launching in a new format — a flexible stand-up pouch. The challenge was to make a format associated with budget grocery products feel premium, considered, and true to the brand’s environmental values.
Bold, full-bleed graphics wrap the entire package, with a different vibrant ground per variant for shelf standout. Produced on a certified compostable substrate, and the design makes that part of the story. The range sold out its initial run within six weeks.
