Client feedback is part of the job. How you handle it determines whether the final design is better or worse than what you started with. The designers who struggle most with feedback are usually the ones who treat the brief as a starting point and the design as a personal statement. The designers who handle it well tend to be the ones who stay anchored to the brief throughout — because the brief, not the designer’s preferences, is what the feedback should always be measured against.
When a client says they want to “make the logo bigger” or “use a brighter blue,” the worst thing you can do is either comply immediately or push back defensively. The better response is to get curious. What is the underlying concern? Is it that the brand doesn’t feel prominent enough? Is it that the design feels too cold? Often the specific request is a symptom of a deeper feeling, and addressing the feeling produces a much better result than just doing what was asked.
I present work in rounds with a clear structure: here is what I did, here is why, here is what I need from you. That framing keeps feedback focused and productive. It also reminds clients that design decisions have reasons, which means changes have consequences — and that is a conversation worth having before anything gets revised.