I am delighted to share that I will be speaking at the Packaging Innovations Conference this autumn. It is one of the industry events I look forward to most each year — a genuinely good mix of brand owners, designers, manufacturers and suppliers, all in the same room talking honestly about what is working and what is not. The conversations in the hallways are usually as valuable as the sessions themselves.
My talk is going to focus on the relationship between sustainable materials and premium brand perception — specifically, how to maintain a sense of quality and desirability when moving away from traditional finishes like foiling and lamination toward more environmentally responsible alternatives. It is a challenge I have been working through with several clients recently, and I am looking forward to sharing some of what I have learned.
If you are planning to attend, do come and say hello. I will share more details about the date, venue and how to get tickets as we get closer. In the meantime, if you have thoughts or questions on the topic you would like me to address, feel free to get in touch.